If you’re an aspiring marketer, there are two ways to make your mark – work for others or build your empire. Those who choose the latter will need a solid plan to move ahead. Building a marketing company from scratch...

Have you ever wondered how established law firms have created and maintained a loyal client base? Rest assured, since most of them started from scratch. These firms realized that offering high-quality legal services was insufficient unless the proficiency of these...

How often do you get emails daily? According to the stats, it’s 121 emails per day on average. You probably signed up to hear about the latest offers at your favorite restaurant or receive newsletters from a niche website. Whatever...

Just like every other business in the market today, yours must also cater its products and services to different ideal customers. If there is no one-size-fits-all customer for your business, why should there be a one-size-fits-all marketing approach? While the...

Setting up a business can be straightforward. You arrange the funds, build a core team, and take care of all the technicalities. The challenge, however, lies after this basic process. As an enterprise, you need to build a solid customer...

A marketing tactic that delivers an ROI of $40 for every $1 spent is none other than email marketing. No matter what type or scale of business you own, an email list is the most essential element of your marketing...

Running a successful small business is no small feat. To ensure growth, several factors are essential, such as marketing, salesmanship, customer service, shipping and logistics, and financial and accounting acumen. Accounting is one of those functions that almost 60% of...

Small business owners are the primary drivers of global economic growth. According to the latest estimates, there are 30.7 million small businesses in the US alone, which accounts for about 99.9% of all the businesses operated in the country today....

There’s been a growing demand for tools that help Human Resource (HR) personnel with their responsibilities. And teams from larger corporations aren’t the only ones involved in this. In fact, several Small-to-Medium Enterprises (SMEs) now want to incorporate automation into...